This gradient uses the same idea, of making a hard color demarcation, but runs from top to bottom creating a gloss effect.
background-image: -moz-linear-gradient(0% 48% 270deg, #9d2e2c, #FFFFFF, #990000 0%);
background-image: -webkit-gradient(linear, 0% 48%, 0% 47%, from(#990000), to(#9d2e2c));